Marketing/Growth/Partnership Strategist
Over four years scaling blockchain and fintech products: Layer2, DeFi, NFTs, and blockchain gaming. I build the growth strategy, close the partnerships, and grow the community that gets a protocol from launch to adoption.
I'm an experienced facilitator and growth strategist with over four years scaling blockchain and fintech products, adept at formulating and executing growth strategies across Layer2, DeFi, NFTs, and blockchain-based gaming.
My work sits at the intersection of marketing, partnerships, and community: running high-impact campaigns that drive adoption, expand ecosystems, and build global communities around crypto-native products.
Well travelled, with exposure and connections built across continents; that, paired with a high industry reputation, makes every marketing execution smoother and cheaper to run.
Closed strategic partnerships with 80+ companies and blockchain communities, increasing platform adoption and ecosystem growth. Collaborated with internal teams to adapt offerings to market and user needs.
Led comprehensive marketing strategy to drive product adoption: social campaigns, influencer outreach, and content marketing. Grew the user base 40% and engagement 120% through targeted, community-driven growth initiatives.
Ran targeted educational campaigns focused on privacy and security in Ethereum. Represented the project at live events with direct audience interactions and demos, driving project awareness and user acquisition.
Led media strategy, brand positioning, and partnerships to drive growth. Oversaw PR activity, assigned tasks, and executed campaigns that amplified ChainPal's presence in the crypto payments space.
Conducted market research and built relationships with blockchain startups and KOLs. Identified and engaged potential crypto projects for listing while ensuring compliance with listing policy and viability standards.
Leading growth strategy: user acquisition, partnerships, and brand visibility. Spearheading high-impact campaigns that position ChainPal as a leading cross-border fintech solution across Africa.
Led product marketing for Rhuce, building pre-launch awareness and running the launch-week strategy that pushed the product to trend on X and picked up across news platforms in multiple countries.
Handled $250,000+ in marketing fund; managed multiple team members, PR platforms, and KOLs to execute campaigns across markets.
One of the largest events in the world, run across 12 segments; handled Technology, covering the Hackathon, Business Pitch, NFT Gallery, and Blockchain Games segments.